MarketOne International, Eloqua and SiriusDecisions to host webinar series starting on May 6, 2010

The Demand Center Webinar Series

To cost effectively expand, integrate and strengthen their demand generation programs, B2B marketing executives are beginning to embrace an approach known as the Demand Center. Coined by SiriusDecisions, the approach is described as a "hub of expertise, tools and process" that enables marketing organizations to "scale best practices."

Join Eloqua, MarketOne and SiriusDecisions for a three-part webinar series that will explore the strategy, tactics and benefits of the demand center approach.

• Part I – Fueling the Front Lines: Why Sales & Marketing Alignment is the Key to Killing Your Number
• Part II – Powering the Demand Center: Building a Marketing Operations Center of Excellence
• Part III – Leveraging the Demand Center: Accelerating Revenue Growth with Integrated Marketing Metrics

Part I

Fueling the Front Lines: Why Sales & Marketing Alignment is the Key to Killing Your Number
Date: May 6, 2010 at 2PM ET

Speakers:
Mark Sullivan, President, MarketOne International
Alex Shootman, SVP Global Sales, Eloqua
Joe Galvin, VP and Service Director, SiriusDecisions

"There are radical differences in both profit and revenue between companies that have embraced sales and marketing integration versus those that haven't." – Joe Galvin, SiriusDecisions

It's true. Marketing can play a vital role in helping sales crush the number. But in today's sales 2.0 world where buyers are in control - it takes two to tango. Smart sales and marketing teams are joining forces and developing a shared focus that fuels sales productivity and performance. Marketing facilitates sales insight with new tools and data that help decode and respond to buyer interest and intent. Sales management gain real-time insights into shifting territory dynamics that enable territory and prospect development efforts as well as accurate forecast predictions. The result? Number crushing alignment.

In this webinar we will explore:

• Engineering the pipeline – an under the hood example
• The sales tools your team needs to combat new buyer behavior
• The critical integration points required for radical profit and revenue impact
• The skills every rep must have and the information they must know how to leverage
• The tools sales management can use to proactively address shifts in buyer behavior

Click here to register

About MarketOne International

MarketOne helps marketers deliver measurable growth with its Demand Center consulting and execution services. Based on a rigorous quantitative model, all components of a client's demand generation systems are integrated, optimized and benchmarked. We can manage the entire lead lifecycle, from initial account profiling through to demand generation, nurturing programs and event recruitment. With operational centers in Boston, London, Tokyo, the Caribbean, and South America, MarketOne's reach is truly global. For more information, visit www.marketone.com

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