Services

Prospect Profiling

Monitoring customer activity, behavior and interest with prospect tracking is the keystone to effective demand generation and teleprospecting. MarketOne uses this tool to:

  • Understand where prospects are in their buying cycle
  • Prioritize outbound calling
  • Engage in more relevant and consultative sales discussions

By understanding which specific events trigger desired customer behavior - be it a visitor's Google search, clickstream, downloads, number of visits, time spent on pages or other relevant indicators - MarketOne can segment these visitors and treat each in a personalized fashion. That treatment can be immediate - by engaging them in a pro-active chat or immediate exploratory call. Or it can be more measured - by, for example, placing 'warm' prospects into automated cultivation programs designed to peak their interest over time.

This results in more "sales-ready" opportunities. Using customer behavioral analysis based on web-based activities, we arm our Sales Analysts with the right information about user interests, and the information to respond to those interests at the right time - just as a sales prospect is taking the time to learn about your company.

Back to Automation Services

 

Request More Information

Have we piqued your interest? Would you like to find out more about how MarketOne can help your company implement its marketing needs and meet it's goals?

Customer Request Form

US:
978-897-4600

Calling within US:
800-894-7303

Europe:
+44 20 8846 2200

Asia:
+81 3 3511 1560

Access our Resources
> Click Here