Services

Lead Scoring

Our Lead Lifecycle Management Platform automatically ranks qualified leads according to their buying interest, improving conversion rates, and more efficiently allocates our teleprospecting resources on the most pre-disposed prospects.

It does this by using common lead quality definitions like BANT (Budget, Authority, Need and Timeline), combined with lead response, activity and behavior. Leads with higher scores are considered more likely to convert to closed revenue and can be automatically passed to our teleprospecting calling queues for further qualification. Cold leads go into longer term lead nurturing programs until they become active again.

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