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Database StimulusIf your marketing database is the foundation for all your direct marketing activities, including mail, email, and telesales, it is also likely to be one of the most valuable assets your company owns. On average 100,000 contact records in a marketing database are estimated to be worth over $1,000,000. That alone is justification to invest in keeping your database optimized. Studies have shown that the accuracy of a typical marketing database erodes at the rate of 2 - 5% every month as people change jobs, retire, or move around within a company. After 18 months, more than half the records in an un-maintained database may be inaccurate. But 2008 and 2009 have not been typical years. Layoffs rates are the highest seen in decades, and therefore the rates of decay are likely to increase exponentially. Action must be taken today to ensure your marketing tactics are ahead of the
economic curve and your organization can emerge even stronger than before. Case StudyAfter several cycles of cleaning and purchasing contact lists, a Global 100
Technology company came to MarketOne with the challenge of optimizing their
database. MarketOne suggested starting the process by looking inward into the
data to understand how the database aligned to their goal of six+ contacts
across 90% of the target-selling account universe. Data Services BrochureWant to learn more about MarketOne's Data Management Services, including best practice methodologies for Normalization, Appending, Cleansing and Lead Processing/Routing. Download our data services guide. |
Request More InformationHave we piqued your interest? Would you like to find out more about how MarketOne can help your company implement its marketing needs and meet it's goals?
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