MarketOne Named Agency Partner by Eloqua Corporation

October 30, 2007 (Maynard, MA) -MarketOne International is pleased to announce that Eloqua Corporation, the leading supplier of automated demand generation applications and expertise for business-to-business (B2B) marketers, has appointed MarketOne to its select roster of marketing agency partners. As an agency partner, MarketOne will sell and support Eloqua's award-winning Conversion Suite, and will deliver solutions that integrate Eloqua technology with an array of professional telemarketing services.

According to Spencer Harvey, President of MarketOne, the partnership comes at a time when MarketOne is expanding its services offering to include lead lifecycle management and its underlying technology platform. "We see tremendous synergies in this partnership. Eloqua is clearly best-in-class when it comes to prospect acquisition and nurturing. MarketOne adds a telemarketing component that focuses on the highest scoring leads within Eloqua, accelerating their transition to 'sales ready' status."

Joe Payne, CEO of Eloqua, also commented on the partnership, "MarketOne's experience in B2B telemarketing will help Eloqua users reap additional benefits from the application. When a lead is ready for personal contact, but not quite ready for the sales representative, MarketOne can take on that critical function."

In addition to providing a telemarketing overlay for the Eloqua platform, MarketOne enhances new or existing Eloqua implementations in several ways. For companies looking to establish a lead lifecycle management process, MarketOne offers an array of consulting, implementation and managed services offerings. For Eloqua users seeking a robust e-marketing database as the foundation for future campaigns, MarketOne will deliver a highly accurate, custom-built database of decision-makers and recommenders.

Even prior to the partnership announcement, Eloqua and MarketOne have worked jointly to satisfy the needs of clients. Most recently, the two companies helped a mid-sized software company migrate their existing email platform to Eloqua Conversion Suite. In less than one week, MarketOne began executing marketing tactics for the company, utilizing the Eloqua platform.

Back to News Releases

Copyright © 2011 MarketOne. All right reserved. Sitemap