News Releases
MarketOne International releases new eBook on Event Recruitment
Fred Ewald, co-founder of MarketOne International has just released an eBook on event recruitment. The eBook is titled “De-mystifying the Event Recruitment Process; From an Art to a Science and is available on the MarketOne web site at www.marketone.com. Content for this eBook is derived from his 20 years of experience designing and running the event recruitment, registration, and follow-up processes for major corporations. The goal of this publication is to help marketing managers better understand how the characteristics of a given corporate event will affect registrations rates, how to adjust the recruitment process in response to these characteristics, and what general recruitment methods tend to have the greatest impact on registration and ultimately attendee rates. Event recruitment can involve data management services, outbound telemarketing services and event registration and event follow-up.
About MarketOne International
MarketOne International is a recognized leader in outsourced demand generation and sales lead management. The company’s client lists include the most successful technology companies in the world. MarketOne International is delivering a new suite of tools and processes to marketers that are specifically designed for this new demand generation environment. These tools include: Response Management, Event Recruitment, List Development, Sales Lead Development, Profiling/Surveys, and Appointment Setting. MarketOne also provides expertise in data management and delivers high volume call center services for large-scale outreach needs within this industry. All of these services help companies build their sales pipeline, manage lead flow, and support their customers.
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