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MarketOne International Signs CRM Optimization Deal with Fortune 500 CompanyMarketOne International, the leader in outsourced demand generation, lead lifecycle management, Customer Relationship Management (CRM) optimization, and data management, has signed an agreement with a Fortune 500 infrastructure technology company. The client is gaining greater visibility into its Salesforce.com application because of MarketOne's expertise with the complex sales environment and our CRM Optimization practice. "We talk about the closed loop process with our clients," says the MarketOne consultant responsible for the account. "Closed loop doesn't necessarily just mean that you're able to track the lead all the way to closed stage." He adds, "There are various steps that need to be incorporated into an actual sales call beyond the fact that it's a lead that's been passed over from marketing." Tracking marketing history is important, but capturing data about inventory, problems encountered, and input from other departments is also vital. MarketOne has helped the client adapt its processes to its Salesforce.com application so that now sales and marketing share information - from marketing campaigns, to what MarketOne's seasoned and multi-lingual analysts enter as they nurture prospects for the client, to deals that the customers' sales representatives close. About MarketOne InternationalMarketOne International is the leader in Integrated Demand Generation Services and Lead Lifecycle Management programs. MarketOne has a highly skilled consulting group that employs demand generation strategists, operations managers, and skilled delivery managers to help you improve your organization's effectiveness. Our Lead Lifecycle Management platform delivers a powerful blend of e-marketing technology and tele-qualification services to produce exceptional ROI on demand generation spend. With operational centers in London, Boston, Tokyo and Barbados, our reach is global. MarketOne's service offerings range from complete lead lifecycle management, CRM Optimization, data management, lead nurturing, account profiling, event recruitment, and other telemarketing point solutions focused on lead generation. Eighteen of the twenty most successful global technology companies count on MarketOne to manage their Demand Generation programs. |
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