MarketOne International, Eloqua and SiriusDecisions to host Part II of webinar series on June 8, 2010

The Demand Center Webinar Series

To cost effectively expand, integrate and strengthen their demand generation programs, B2B marketing executives are beginning to embrace an approach known as the Demand Center. Coined by SiriusDecisions, the approach is described as a "hub of expertise, tools and process" that enables marketing organizations to "scale best practices."

Join Eloqua, MarketOne and SiriusDecisions for a three-part webinar series that will explore the strategy, tactics and benefits of the demand center approach.

• Part I - Fueling the Front Lines: Why Sales & Marketing Alignment is the Key to Killing Your Number
• Part II - Powering the Demand Center: Building a Marketing Operations Center of Excellence
• Part III - Leveraging the Demand Center: Accelerating Revenue Growth with Integrated Marketing Metrics

Part II

Powering the Demand Center: Building a Marketing Operations Center of Excellence
Date: June 8, 2010 at 2:00 p.m. EST

Speakers:
John Nessin, Managing Director and Co-founder, Sirius Decisions
Laura Cross, Best Practice Consultant, Eloqua
Mark Sullivan, President, MarketOne International

"By 2015, up to 50% of b-to-b marketers will have deployed a marketing automation platform (MAP)." - John Nesson, Sirius Decisions

A marketing operations function isn't a luxury for leading organizations - it's a necessity. Today's demand center depends on investments in process, technology, data and analytics to drive the business. To optimize those investments, "marketing organizations need to retool the DNA and skills for the future." Companies that take a leveraged services approach to staffing the demand center of the future benefit from a center-of-excellence approach that distributes resources and expertise to optimize demand creation and revenue acceleration. By investing in marketing operations, leading companies are driving more demand, increasing sales velocity and ultimately, improving operational efficiency and revenue production.

In this webinar we will explore:

• The skills of a marketing operation professional - the who
• The role of marketing operations within context of the demand center - the what
• The goals of a marketing operations center-of excellence - the why
• When it makes sense to implement the demand center approach - the when
• The blueprint for building a demand center with operations at its center
• Build vs. buy and other considerations (localization, implementation, etc.)

Click here to register

About MarketOne International

MarketOne helps marketers deliver measurable growth with its Demand Center consulting and execution services. Based on a rigorous quantitative model, all components of a client's demand generation systems are integrated, optimized and benchmarked. We can manage the entire lead lifecycle, from initial account profiling through to demand generation, nurturing programs and event recruitment. With operational centers in Boston, London, Tokyo, the Caribbean, and South America, MarketOne's reach is truly global. For more information, visit www.marketone.com

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