Predictive analytics in B2B marketing. It’s new (to many), it’s shiny, it’s exciting. Naturally, you’re super keen. When you explain it (in layman’s terms) to your boss and your bosses’ boss, they’re excited too. New accounts we don’t know about? Buyers who are in market right now? Three times the response rate? When can we … Continue reading Six things to do before using predictive analytics to drive ABM