Digital Account Manager
Be a key player within our Client Services team, managing our existing client account relationships and contributing to new business pitches as well.
With a focus on performance-driven marketing, this is a challenging role that blends account management, project management and campaign management skills. You will be working in a results-driven and creative environment, so it is essential that you have a passion for the science – not the fluff – of digital marketing.
Besides having a solid understanding of data-driven email marketing and marketing automation, the Account Manager should have experience with conversion-centered web design and lead capture, have a keen interest in content strategy and an appreciation of the role of paid media, search, and social media for generating customer insight and driving traffic.
Our clients are typically in the information technology, telecoms, business services, manufacturing, and finance sectors so a genuine appetite for the complexities of business-to-business marketing is essential. Familiarity with Sirius Decisions and funnel best practices is a plus. The Account Manager will be expected to work with both internal and third party contractors and suppliers for specialist planning (data, content, IA/UX) and delivery (designers, copywriters and developers).
We offer a working environment that combines the opportunity and energy of a start-up with the security and resources of an established global company. You’ll be working in a small team, directly with senior consultants, teamed with an Account Director on larger engagements.
The role: day-to-day activities
■ As the Account Manager, you will be a main point of contact for clients and will be heavily involved in liaising with creative and technical teams within MarketOne
■ You will be responsible for all aspects of project management including translating client requirements into project and creative briefs, estimating costs and timeframe, managing client budgets, creating project plans, and scheduling resources and regular reporting to both client and agency teams
■ Compiling case studies of completed work
■ Ensuring the client receives a superior level of service
■ Liaising with relevant contacts within the client to understand their marketing strategy and methodology
■ Advise clients on their campaign planning and content creation in conjunction with an Account Director and creative and technical teams
■ Add value to client marketing campaigns and their digital marketing activities with a view to build a long term relationship
■ Work with Sr. Managers and Directors to develop multi-touch contact strategies/user journeys across a variety of online channels – in particular email and websites, with tightly integrated telemarketing
■ Lead the briefing, management and review of technical programs, creative materials & content assets – and be comfortable providing feedback to technical and creative teams
■ Oversee the project plans for the build of technical programs and digital properties – websites/microsites, light applications (online tools, utilities etc.), and platform integrations
■ Own project/managed service delivery and supports strategic account lead(s)
■ Secure internal and external delivery resources required per project
■ Lead internal and client project status calls
■ Manage client feedback intake and implementation
■ Development of scope documents and estimates – including coordinating approvals
■ Create project plans and manage scope, timeline, and budget
■ Creation of presentation of pitch documents and project overview/update materials based on MarketOne established frameworks
■ Perform basic functions within marketing automation and CRM platforms such as Eloqua, Marketo, Pardot, Salesforce, etc.
■ Create and present business-rule workflows. Ability to read and comprehend technical workflow from a logic perspective
■ Mentor and/or manage Account Coordinators and Associate Account Managers
The ideal candidate
We want someone who’s energetic and enthusiastic. Able to multi-task and work at pace – often independently. We work a lot by email, Basecamp, Skype, web and video conferencing. The candidate needs to be comfortable with these tools – but seek face-to-face client interaction wherever possible and pick up the phone to deal with issues, not hide behind email.
■ At least 5 years working experience
■ Previous email marketing account management experience is preferred
■ Recent (past 2-3 years) digital agency experience is required
■ Solid B2B digital marketing experience, preferably with clients in the high-tech sector
■ A digital ‘native’ or immigrant from a DM/CRM background
■ Evidence of a strong academic background – does not have to have marketing specific qualificationApply now