DATA SERVICES
Create a firm foundation for marketing success.
Good data is the cornerstone of all successful demand generation strategies. Every mis-targeted or mis-timed email you send is a clear message to your prospective customers that you simply don’t understand them.
A clean, standardized database ensures you maximize reach, relevance and response – and minimize opt-outs. Only when you have full confidence in your data can you exploit the full potential of marketing automation to trigger highly personalized campaigns in real time.
Our team of experienced data consultants, analysts, administrators and developers specialize in custom database assembly, optimization and hosting. In addition, we design, build and manage systems that use pre-defined business rules to control inquiry and lead flow across marketing and CRM platforms.
Custom data optimization
Whether you are about to run a new campaign, execute a new marketing strategy or implement a new CRM system or marketing automation platform, we can ensure your data is current, correct and consistent. To ensure it stays that way, we can also build in-line data optimizers – hosted in our cloud or delivered to you for installation on your own server. We can also build in-line data cleansing processes in Eloqua or CRM. What if your data needs can’t be met by an automated solution? Our team of talented and experienced data stewards will set to work to manually cleanse and standardize your records so they’re fit for purpose.
Packaged Data optimization
In addition to custom data work, we have developed packaged data optimization products that focus on the fields typically relevant to marketers and clean up and/or append values to these fields, either as a one-off process or for repeat use.
Silver Optimization
Our Silver Optimization package is ideal if you typically segment and go to market at the contact level rather than at the company level. For this process, we will:
- Purge or flag duplicate contacts
- Purge or flag obviously erroneous or nonsense names and titles (e.g. Mickey Mouse and President of the United States)
- Standardize title to your specific title list or our own
- Append two contact level segmentation fields and values specific to your marketing strategy (e.g. Job Level and Job Function.)
- Standardize company information such as company name, address and telephone number
Gold Optimization
Choose our Gold Optimization package if you generally segment and go to market both at the contact level and at the company level. This service comprises all the processes in the Silver service plus:
- Normalize and de-dupe company data and associate contacts to companies
- Append number of employees, revenue, SIC code and NACIS code for the companies
- Append two company level segmentation values specific to your marketing strategy (e.g. Industry and Size)
Platinum Optimization
Our Silver and Gold packages use automated matching processes to append the segmentation fields and typically deliver a match and append rate of around 70% of the records. If you require a higher match rate, our Platinum Optimization puts the data in the capable hands of our human data stewards, who manually look up and correct those records that didn’t match through automation. They’ll typically secure you a match rate of around 95%.