5_transform_1

marketing transformation

I want to transform our approach to marketing.

The pressure is on to take full advantage of marketing technology: not just to deliver a greater volume of better leads, but to help improve the customer experience. We do more than just implement the technology: we help with the strategic roadmap, organizational design, change management, and the training to transform your marketing into the data-driven, buyer-centric, always-on, real-time content machine you need. Let’s turn those boardroom buzzwords into reality.

Talk to us about your transformation initiative

What are you up against?

companies expecting to compete mostly on the basis of customer experience

companies expecting to compete mostly on the basis of customer experience
Source: Gartner 2016

How do you make change happen?

Most companies are structured to push out quarterly campaigns, so the move to ongoing programs is not always a comfortable one. We help you by figuring out who is going to own and manage the technology. We help you decide what should be managed centrally/regionally, and what can and should be managed locally. We encourage an analytical, content-based approach that shifts the focus from calendar to customer.

What do you outsource, what do you keep in-house?

Many companies get this wrong, and it often costs them dearly. Let us help you make the right call: avoid the pain of finding, training and keeping staff where you don’t need to, but keep control over core operations on a regional or local level that suits you and the way you work.

customer experience will overtake price and product as the key brand differentiator by 2020

customer experience will overtake price and product as the key brand differentiator by 2020
Source: Walker Information 2015

Is your customer insight actually useful?

Digital marketing gives us more customer data than we know what to do with. The trick is using both quantitative and qualitative data to understand your customers better than your competitors do. We give you a clear view of the customer, so your teams can identify better campaign messages, create more relevant content, uncover new segments, and drive higher levels of sales.

of companies say they are worried they may be too late with their digital transformation efforts and will fall behind their competitors

of companies say they are worried they may be too late with their digital transformation efforts and will fall behind their competitors
Source: Are Businesses Really Digitally Transforming or Living in Digital Denial, Progress 2016

What about next year? How does it scale?

Strategically and technically, you know a long-term perspective is essential. We help you to understand where the bottlenecks can occur – and how to set things up to support as you scale your marketing. Use our experience to guard against hasty mistakes. Go from strength to strength instead of going back to square one.

of B2B companies will have created immersive, authentic Omni-experiences for customers, partners, and employees

of B2B companies will have created immersive, authentic Omni-experiences for customers, partners, and employees
Source: IDC 2015

What are sales and the channel going to think?

It’s no secret that sales and marketing don’t always see eye to eye. But technology and data can transform this relationship and build trust in marketing. We know that scoring a lead doesn’t make it warmer; but we can help ensure that the results of your work quickly translate into benefits for sales and channel. As the benefits build, so will the trust.

When do you stop reporting and start doing?

With all this data, there are increased expectations of measurement and accountability. But where do you strike the balance between reporting on what you’ve done and actually doing it? We’ll help get the reporting structure that works for you, and work out when and how to introduce advanced analytics, such as predictive modelling and marketing attribution.

No time to waste?

Let's talk. It could be a transformative experience.

 

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  • Barbados
  • Boston
  • Toronto
  • London
  • Bangalore
  • Melbourne
  • Singapore
  • Tokyo

We create a plan that enables you to continue delivering leads while overhauling the underlying data, systems and processes. It's like rebuilding a plane while keeping it in flight.

Jeff Wright

MarketOne International

Capabilities combined to meet this challenge

  • Demand generation maturity assessment
  • Marketing transformation roadmap
  • Organizational design and structure
  • Modern marketing training
  • Data integration for a single customer view
  • Closed loop marketing and sales reporting

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Clients we've helped with this challenge

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