B2B Marketing – Frequently Asked Questions

One of the things about B2B Marketing is the number of acronyms we use – starting with B2B itself! It’s a world of phrases and expressions, with more being added all the time, and some can be confusing even to the most seasoned marketer. So we thought we’d create an FAQ – a useful directory that provides background around some of the most common acronyms, labels and expressions. We hope it’s useful, and do keep coming back, as we add more over time.