MarketOne has partnered with 6Sense to deliver signal-led GTM strategies for our clients that convert buyer intent into revenue outcomes. Our partnership combines 6Sense’s industry-leading intent platform with MarketOne’s global execution expertise to accelerate pipeline velocity and improve lead-to-opportunity conversion.

The Challenge

Modern B2B buyers complete 69% of their research journey before engaging with sales, yet most organizations struggle to identify and act on early buying signals effectively:

• Pipeline remains elusive: 55% of GTM leaders cite pipeline generation as their top growth challenge
• Lead quality suffers: 80% of marketing-generated leads never convert to sales opportunities
• Intent data sits unused: Organizations invest in intent platforms but lack the strategy and execution to activate insights
• Silos create friction: Marketing and sales operate independently, creating disconnected buyer experiences

The bottom line: Without unified intent activation, you’re missing revenue opportunities every day.

 

The MarketOne + 6Sense solution: Intent activation across the full customer lifecycle

We believe intent should power your entire GTM strategy, not just lead generation. As a certified 6Sense implementation partner, we provide three core capabilities:

1. Strategic Foundation

• Signal-led GTM strategy development
• Demand maturity assessment and roadmap
• Customer journey orchestration design

2. Integrated Execution

• ABX-as-a-Service: Always-on intent-powered demand generation
• SD360™: Unified digital and human touchpoints
• AI Email Agent implementation and optimization

3. Data Orchestration

• Intent data integration across your tech stack
• Unified customer data activation
• Continuous performance optimization

Our Core Offerings

ABX-as-a-Service
Signal-led demand generation ensuring the right accounts receive the right message at the right time through targeted advertising, contextual web experiences, autonomous AI engagement, and strategic human touchpoints.

SD360™ Sales Development
End-to-end solution combining digital “air cover” with human outreach sequences, delivering Sales-Accepted Leads (SALs) instead of unqualified MQLs through unified platform tracking and optimization.

Data Orchestration & Strategy
Full-stack integration capabilities including intent data asset analysis, customer journey orchestration, 6sense platform optimization, and ongoing performance enhancement.

How we can help

Our 6sense partnership is ideal for organizations that:

• Need readiness support: Your team isn’t organized to maximize 6sense or needs a business case for investment
• Want acceleration: You’ve acquired 6sense but need expert implementation guidance
• Require optimization: Your 6sense operates in silos with limited cross-functional adoption
• Seek global scale: You need consistent deployment across multiple regions and languages

 

Want to know more? Do you feel you can get more out of your intent? Get in contact and book an initial 6Sense review.