Funnelocity is the new podcast from MarketOne, bringing you a down-to-earth perspective on what it takes to succeed in global B2B demand generation from top to bottom of the funnel. In each episode, MarketOne President Enrico Brosio, accompanied by a special guest, brings you real talk on a different stage, strategy or business situation impacting the world of B2B sales and marketing.
Episodes are published every 2 weeks on Thursdays, and you can click on the links below to access on the following channels:
Our latest episodes:
Emma Westley, founder of immerj.io and CMO for the Invigorate platform, embarked on a 30 day deep investigation of the current state of B2B webinars. In this, our inaugural episode of Funnelocity, Enrico and Emma discuss the good, bad, and ugly of the over 40 webinars she attended, and Emma provides her top 5 insights for running a great webinar. Read the full text here.
Tom Stearns, Inside Sales Consultant, Trainer, and Coach, joins Enrico for a soup to nuts discussion on what it takes to make BDRs and SDRs successful. From when to Insource vs. Outsource, to skills building, technology, measurement, and beyond. Prepare to go deep into the fascinating world of creating a great SDR team, with two passionate experts who have lived it. Read the full text here.
2020 has been a transformative year in so many ways, including B2B Marketing. Could the new work-from-home culture be the catalyst for the acceleration of digital transformation and Sales and Marketing alignment? MarketOne conducted in-depth interviews with 30 leaders in B2B Marketing and Sales to hear their take. The results were fascinating. Listen as John Steinert, CMO of TechTarget, and Fred Ewald, CEO of MarketOne, join Enrico for an exploration of the implications for Sales and Marketing into 2021 and beyond. Read the details here.