What are you up against?
Why are my existing systems not doing this?
You’ve made the investment, but still not getting the clarity you want. We start by asking if you’re actually using the full capabilities of the tools already at your disposal. Are reports configured so that they are easy to generate and digest? Are the right people able to access them and do they help guide decision making?
Why do I get different data from different systems?
You may be getting the most out of your tools. But each is usually designed for a specific task, with a specific angle on the data. Unless they’re configured to work in harmony, the results are confusing. Let us focus in on what’s important and give you a single, understandable view – instead of different versions of the truth.
I want to see accounts, not individuals
Most marketing data is presented at a contact level – which only provides half the picture. Because B2B is structured around organizational buying and key accounts, we aim to group and present data at an account level, enabling you to monitor, score and respond to activity by multiple stakeholders within a company.
How to incorporate third-party data
It’s a big enough task organizing and aggregating your own data. But you know you need to get your own house in order before you can take advantage of data from vendors’ data management platforms. We help you get the best out of both – combining data sources to help identify new accounts or inform online targeting and remarketing efforts.
Do your people ‘get’ data?
Getting data organized is one thing. Changing the mindset of your team to take advantage of what that data tells you is another altogether. The best data and customer insight will go to waste if they don’t have the skills to interpret what it means and the courage (or mandate) to act on it.