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LEAD NURTURING

I want to start lead nurturing and get it right the first time

They say that 80% of leads that don’t immediately qualify go on to buy eventually. Whether they buy from you or someone else depends on how well you nurture them. Get it wrong and they disappear. Get it right and you have a continual stream of qualified leads flowing into your sales team.

But something this good was never going to be easy. We understand the need for structure, strategy, measurement, and integration with other channels. And we’ll help you get it right from the start.

Talk to us about your nurturing needs

What are you up against?

Don’t know where to start?

increases and decreases experienced by Companies that excel in lead nurturing

increases and decreases experienced by Companies that excel in lead nurturing
Source: Forrester Research 2014

There are competing demands from the business – everyone wants the latest thing. This is why we start with a nurture readiness assessment, We help you figure out where to start, the best way to get programs into market, and where to find the quick wins. Walk first, run later.

Dealing with other people’s expectations

Whether or not it was your idea, they’ll still be looking to you to deliver. We can help you put a measurable infrastructure in place so you can set benchmarks, project outcomes, prove results. Measuring outcomes precisely will help you not only make nurturing more effective – but it will also help others understand what you are doing.

generated by lead nurturing emails compared to just email blasts

generated by lead nurturing emails compared to just email blasts
Source: Silverpop, DemandGen Report 2012

Avoiding chaos

You know lead nurturing is powerful, you know it’s sophisticated – and you know that without some governance of the platform, it will quickly descend into chaos. We’ll put a structure to keep things in line. We’ll determine what’s fixed and what’s flexible, we’ll implement standards to speed delivery, and put consistent reporting systems in place.

experienced by companies that automate lead management (in 6-9 months)

experienced by companies that automate lead management (in 6-9 months)
Source: Gartner 2015

How do you coordinate nurtured email with other channels?

Email is not the only game in town. For lead nurturing programs to be successful you need to coordinate your efforts across channels, throughout the customer journey. We help you surround the customer by integrating everything from email and remarketing to web personalization and live chat. Email is not the only channel you’ve invested in – we ensure those investments pay off as part of an integrated whole.

Want to talk more about lead nurturing?

To find out more about how we can help you, contact our experts for an informal chat.

 

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  • Barbados
  • Boston
  • Toronto
  • London
  • Bangalore
  • Melbourne
  • Singapore
  • Tokyo

Lead nurturing is more than just sending some emails or remembering to call back. It's a business process requiring the coordination of multiple moving parts.

Dawn Aguiar

MarketOne International

Capabilities combined to meet this challenge

  • Marketing automation platform deployment
  • Customer journey planning
  • Content strategy and planning
  • Lead stage definitions and scoring
  • Digital campaign production services
  • Telequalification of scored leads
  • Proactive and reactive live chat

Explore all our capabilities

Clients we've helped with this challenge

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