
In today’s complex B2B landscape, traditional demand generation isn’t enough. Success requires a sophisticated, integrated approach that creates, captures, and converts demand on an ongoing basis across multiple channels while delivering a seamless customer experience. This approach harnesses the latest intent and AI solutions and needs to be agile to adapt with the evolution of these and any future technologies.
The Demand Cycle:
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Your choice of channels and the mix of channels by market can't be one size fits all. The customer experience is defined by how they consume and interact and engage with what you put out there for them."
VC JohnCMO, KPMG Singapore