MarketOne’s partnership with Salesloft combines their market-leading sales engagement platform with our global execution expertise to improve sales development productivity and increase qualified meeting rates.

The Challenge

Modern B2B sales teams invest heavily in sales engagement technology but struggle to maximize its potential across their revenue operations:

• Pipeline generation remains inconsistent: 61% of marketers cite lead generation as their top challenge, yet sales teams struggle to convert marketing qualified leads into sales opportunities
• Sales productivity gaps persist: Teams often use sales engagement platforms in isolation, missing opportunities for integrated signal-led outreach sequences
• Buyer expectations have evolved: 80% of B2B buyers expect real-time responses, but traditional outreach lacks the personalization and timing buyers demand
• Global scale challenges execution: Consistent sales engagement across regions and business units requires specialized expertise and proven methodologies

The bottom line: Without strategic orchestration and expert activation, Salesloft becomes an expensive dialing tool rather than a unified revenue acceleration engine.

The MarketOne + Salesloft Solution

Signal-Led Sales Engagement Orchestration

We enable next-generation sales development through integrated digital and human touchpoints that deliver personalized outreach at scale while maximizing the efficiency of your sales engagement investment.

1. Signal-Driven Prospecting

• Real-time intent and behavioral signal integration into Salesloft sequences
• Dynamic prospect prioritization based on buying signals and engagement data
• Account-based sequence orchestration aligned with marketing campaigns

2. Omnichannel Engagement Orchestration

• Seamless integration between digital “air cover” and Salesloft cadences
• Multi-channel sequence optimization incorporating email, calling, and social engagement
• Unified conversation tracking across all buyer touchpoints

3. AI-Powered Scale & Optimization

• Conversation intelligence integration for continuous sequence improvement
• Automated A/B testing of messaging and cadence timing
• Performance analytics and predictive recommendations for rep coaching

Our Core Offerings

Platform Implementation & Optimization

• Salesloft Assessment & Strategy: Comprehensive evaluation of your current sales engagement approach with sequence optimization recommendations and integration roadmap development
• Technical Setup & Integration: Salesloft configuration, CRM integration, data orchestration setup, and seamless connection across your sales technology stack
• Team Enablement & Training: Sales development training, sequence adoption programs, and ongoing coaching for consistent execution across global teams

SD360™ Powered by Salesloft

Integrated sales development combining MarketOne’s digital demand generation with Salesloft-powered human outreach to deliver Sales-Accepted Leads (SALs) instead of unqualified prospects through unified tracking and optimization.

ABX-as-a-Service with Salesloft Integration

Signal-led account-based engagement ensuring target accounts receive coordinated messaging across paid media, contextual web experiences, and personalized Salesloft sequences for maximum impact and conversion.

 

 

Conversation Intelligence & Optimization

Advanced analytics implementation including conversation intelligence deployment, sequence performance optimization, and continuous improvement of sales engagement effectiveness through data-driven insights.

How we can help

Our Salesloft partnership is ideal for organizations that:

• Need implementation guidance: Your team wants to maximize Salesloft adoption or requires a business case for sales engagement platform investment
• Want integrated execution: You’re ready to connect sales engagement with marketing campaigns but need expert orchestration across channels
• Require performance optimization: Your Salesloft operates in silos with limited cross-functional integration and measurement
• Seek global consistency: You need error-free execution across multiple regions with localized expertise and centralized governance

 

Looking to get more out of your Salesloft instance? Get in touch and book an assessment with one of our experts.