
Traditional marketing automation has failed to keep pace with today’s non-linear B2B buying journey. Static, email-centric nurture programs are delivering diminishing returns, with only 14% of B2B organizations able to deliver true personalization at scale (Salesforce, 2024).
Recent research shows that organizations implementing intelligent, multi-channel nurture see 3x higher engagement rates and 40% faster progression through the buyer journey compared to traditional email-only approaches (Forrester, 2024). MarketOne’s AI-driven Always-on Programs transform traditional nurture into intelligent, cross-channel engagement that adapts to buyer behavior in real-time. This approach delivers relevant content through optimal channels precisely when prospects are most receptive to your message.
Traditional approach | AI-driven Always-on approach |
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Our Global Nurture Framework provides the structure for intelligent, always-on engagement across the entire customer lifecycle. Unlike traditional nurture programs that operate in isolation, our framework ensures seamless coordination across channels and lifecycle stages:
Each component leverages AI to determine optimal timing, content, and channel mix based on real-time signals rather than predetermined schedules.
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AI-driven Always-on Programs leverage advanced artificial intelligence to transform traditional marketing automation:
By embedding AI throughout the nurture process, it’s possible to transform static campaigns into dynamic conversations that evolve with each prospect’s unique buying journey.
Our Always-on program services are delivered by a team combining onshore and offshore resources with strategic expertise and execution excellence across all digital channels, delivering:
“Your team’s innovative approach and collaborative spirit has inspired us to think outside of the box”
Sr Digital Marketing Manager, global data center organization