Funnelocity Podcast

Sales & Marketing Alignment in the time of Covid with John Steinert, CMO of TechTarget (S1, Ep3)

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2020 has been a transformative year in so many ways, including B2B Marketing. Could the new work-from-home culture be the catalyst for the acceleration of digital transformation and Sales and Marketing alignment? MarketOne conducted in-depth interviews with 30 leaders in B2B Marketing and Sales to hear their take. The results were fascinating. Listen as John Steinert, CMO of TechTarget, and Fred Ewald, CEO of MarketOne, join Enrico for an exploration of the implications for Sales and Marketing into 2021 and beyond. You can also download our paper detailing the results of our interviews.

Virtual Progress How 2020 is bringing B2B marketing and sales closer together