5 questions to ask before you buy a customer data platform (CDP)
CDPs are often presented as a panacea – the ultimate cure to all your sales and marketing pains, but if this is the case,…
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Marketing Technology articles
How can a Customer Data Platform (CDP) help my B2B business?
Are you thinking of investing in a Customer Data Platform (CDP)? Discover some key benefits to be gained from this powerful technology solution.
5 ways to leverage AI in B2B marketing automation for transformative results
Has your boss asked you when you will start using AI to improve the performance of your marketing automation? Here are 5 approaches you…
Eloqua Advanced Intelligence: This AI hype train requires tickets
Oracle have announced a new set of Eloqua AI features for B2B Businesses. Read on for our experts’ initial impressions: the good, the bad,…
Eloqua’s native Salesforce integration is ending: are you ready, and what does it mean?
Eloqua’s SFDC Native Integration is being deprecated and customers are being asked to switch to a new Salesforce Integration App. Here’s what you need…
What you need to know (and do) about Cloud Connector deprecation
Cloud Connectors and Cloud Components are being discontinued from Eloqua. Find out what you should be doing.
The EU privacy directive: in praise of cookies
Cookies get a bad press, but they’re vital not just to us marketers, but to the customers who benefit in ways they don’t always…