B2B Sales and Marketing: 5 ways to hit the ground running in 2024
How should you invest your 2024 sales and marketing budget for maximum return? Check out our 5 suggestions (no.1 may be a surprise)
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Marketing Automation articles
5 ways to leverage AI in B2B marketing automation for transformative results
Has your boss asked you when you will start using AI to improve the performance of your marketing automation? Here are 5 approaches you…
Optimizing B2B email marketing campaigns – best practices
To generate maximum return from your email campaigns, ongoing optimization is a must. Check out our tips for making every email work harder…
10 reasons to outsource your B2B Marketing Automation and Digital Asset Production
Marketing Automation is a powerful tool for B2B organizations, but getting the most out of it requires skill and resources typically better suited to…
Wash, Rinse & Repeat: Creating a silky smooth campaign execution process (S2, Ep3)
In-house or outsourced? Global or local? Catalina (Cat) Dobre, Director of Global Production and EMEA Client Services at MarketOne reveals the secrets of running…
Schneider Electric’s Model for Supercharging Sales and Marketing with Mandy Wallace (S1, Ep5)
Sales and Marketing alignment is more important than ever in 2020. Join us as Mandy Wallace, Head of Global Demand Generation for Schneider Electric, and…
Eloqua Advanced Intelligence: This AI hype train requires tickets
Oracle have announced a new set of Eloqua AI features for B2B Businesses. Read on for our experts’ initial impressions: the good, the bad,…
Eloqua’s native Salesforce integration is ending: are you ready, and what does it mean?
Eloqua’s SFDC Native Integration is being deprecated and customers are being asked to switch to a new Salesforce Integration App. Here’s what you need…
MAP Migration: 5 questions to ask before making the move
Switching your Marketing Automation Platform (MAP) can be an exciting time, but it’s important to truly assess the situation before embarking on a project…
The MAP Migration Timeline: 24 steps to your new automation platform
Follow our step by step guide and ensure this complex and potentially costly process is carried out with minimum friction.
Think at least twice before migrating your marketing automation platform (MAP)
Migrating your marketing automation platform can be time-consuming and costly. If your mind is made up, here are some pointers to ensure you avoid making…
Bringing marketing automation to automotive marketing
9 ways marketing automation platforms drive highly personalized, omni-channel customer engagement in the automotive sector.