Guides and Playbooks

Download guides, playbooks and research on signal-led outbound, ABX, and marketing automation built from real B2B enterprise campaigns.

Guides

SD360 - ABM-in-a-box

1. SD360™: ABM-in-a-box

SD360™ is a bespoke, always-on sales development and ABM/ABX engine that inputs account lists and outputs sales-ready leads. Download our guide to learn how seamlessly combining digital and human channels can break down silos, increase engagement and deliver a measurable impact on your revenue.

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Marketing Automation

2. Marketing Automation: Optimize and grow

How can you get the most out of your Marketing Automation Platform? It has huge potential, but demands substantial investment in terms of time, resources and budget.

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Download our ABM Guide

3. ABM: Personalize and win

Successful ABM involves a complex mix of elements and resources, and it's crucial to cover them all to guarantee the best chance of generating the kind of results your peers in B2B are talking about. Download our guide and discover how the 7-stage ABM accelerator can help you ensure you're set up and ready to go.

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Research

6sense Buyer Experience Study UK & Ireland 2025

The 2025 B2B Buyer Experience Study, conducted in partnership with 6sense and surveying 754 UK and Ireland buyers, reveals exactly how buyers really behave, and why traditional marketing is failing.

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Read the 2026 State of the BDR report

2026 State of the BDR Report

The 2026 State of the BDR report was produced in partnership with 6sense based on a survey of 872 BDRs. It asks key questions such as how is AI affecting the role and are tools making a difference? Click below for the deep-dive version.

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