5 ways to leverage AI in B2B marketing automation for transformative results
Has your boss asked you when you will start using AI to improve the performance of your marketing automation? Here are 5 approaches you…
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Artificial Intelligence articles
What challenges are CMOs facing in 2022? (S2, Ep4)
Victor Milligan, Chief Marketing Officer of Fastmarkets joins Mary and Gifford to talk about his and Fastmarkets’ priorities for 2022. Find out what gets…
Eloqua Advanced Intelligence: This AI hype train requires tickets
Oracle have announced a new set of Eloqua AI features for B2B Businesses. Read on for our experts’ initial impressions: the good, the bad,…
Rise of the replicants: can artificial intelligence simulate real business conversations?
Intelligence may no longer be the preserve of us real people, but do your customers really want to develop a relationship with a replicant?