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Covid-19 articles

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Schneider Electric’s Model for Supercharging Sales and Marketing with Mandy Wallace (S1, Ep5)

Sales and Marketing alignment is more important than ever in 2020. Join us as Mandy Wallace, Head of Global Demand Generation for Schneider Electric, and…

#ABM #B2B #Covid-19 #MAP #marketing alignment #Marketing Automation #sales alignment #Schneider Electric
Read more
Summary image

Sales & Marketing Alignment in the time of Covid with John Steinert, CMO of TechTarget (S1, Ep3)

Listen as John Steinert, CMO of TechTarget, and Fred Ewald, CEO of MarketOne, join Enrico for an exploration of the implications of working from…

#B2B #Covid-19 #marketing alignment #sales alignment #TechTarget
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Summary image

Forcing factor: Impact of Covid-19 on Sales and Marketing alignment

How have B2B Sales and Marketing leaders and their businesses adapted during the pandemic? We interviewed 30 of them to find out.

#B2B #Covid-19 #marketing alignment #sales alignment #TechTarget
Read more
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