Tackle sales teams ‘cherry picking’ leads and increase your ROMI on the spot
‘Cherry picking’ leads is an issue in many B2B sales teams and can affect both morale and performance. Check out our tips on reducing…
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lead management articles
Blow it up and start again: How to evolve and not destroy your lead management process (S2, Ep1)
FUNNELOCITY IS BACK: What are the key considerations for designing a lead to revenue process, whether you’re just starting out or you’re looking to…
How to Lead Score Like a Boss: Watch our session from B2B Ignite London
If you missed our session at B2B Ignite London, you can watch it here! Our own Mary Kleinsorgen and Gifford Morley-Fletcher have a totally…
Is The Funnel Dead? (S1, Ep6)
It’s the age-old question regularly revisited by B2B aficionados, client and agency alike: is the Sales and Marketing Funnel still a useful, performing framework,…
Business Process Mapping: turning wordy into a work of art
Whether you are planning on transforming your B2B lead management procedure or refining your campaign planning process, documenting your current-state is a crucial starting…