Blow it up and start again: How to evolve and not destroy your lead management process (S2, Ep1)
FUNNELOCITY IS BACK: What are the key considerations for designing a lead to revenue process, whether you’re just starting out or you’re looking to…
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lead management articles
How to Lead Score Like a Boss: Watch our session from B2B Ignite London
If you missed our session at B2B Ignite London, you can watch it here! Our own Mary Kleinsorgen and Gifford Morley-Fletcher have a totally…
Is The Funnel Dead? (S1, Ep6)
It’s the age-old question regularly revisited by B2B aficionados, client and agency alike: is the Sales and Marketing Funnel still a useful, performing framework,…
Business Process Mapping: turning wordy into a work of art
Whether you are planning on transforming your B2B lead management procedure or refining your campaign planning process, documenting your current-state is a crucial starting…