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AI articles
Where next for Email Nurture? The evolution to Intelligent Engagement
AI is changing the way B2B organizations go to market, and that includes email nurture. So is it a nurture-killer, or a way to…
The transformative edge of AI in content writing for B2B success
With the increasing need for high-quality content across digital platforms, the synergy between human strategic thinking and creativity and AI innovation presents huge promise…
The Human Connection to AI: Why Marketers Will Still Be Needed
Though AI itself isn’t necessarily new – access to it has suddenly become much easier, leading to some major changes in the marketing industry,…
B2B Sales and Marketing: 5 ways to hit the ground running in 2024
How should you invest your 2024 sales and marketing budget for maximum return? Check out our 5 suggestions (no.1 may be a surprise)
5 ways to leverage AI in B2B marketing automation for transformative results
Has your boss asked you when you will start using AI to improve the performance of your marketing automation? Here are 5 approaches you…
What challenges are CMOs facing in 2022? (S2, Ep4)
Victor Milligan, Chief Marketing Officer of Fastmarkets joins Mary and Gifford to talk about his and Fastmarkets’ priorities for 2022. Find out what gets…
Eloqua Advanced Intelligence: This AI hype train requires tickets
Oracle have announced a new set of Eloqua AI features for B2B Businesses. Read on for our experts’ initial impressions: the good, the bad,…
Rise of the replicants: can artificial intelligence simulate real business conversations?
Intelligence may no longer be the preserve of us real people, but do your customers really want to develop a relationship with a replicant?