Sales & Marketing Alignment in the time of Covid with John Steinert, CMO of TechTarget (S1, Ep3)
Listen as John Steinert, CMO of TechTarget, and Fred Ewald, CEO of MarketOne, join Enrico for an exploration of the implications of working from…
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- Challenges overview
- Transform our marketing
- Scale my team cost-effectively
- Use ABM to sell to accounts, not individuals
- Get a single view of my customers
- Generate sales ready leads, not MQLs!
- Get my events to start delivering a return
- Optimize my marketing automation
- Make my calling smarter
- Get lead scoring working properly
- Work
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