Legitimate interest: a ‘get out of jail free’ card for B2B Marketers?
Legitimate interest may at first seem like the get out of jail free card B2B marketers have been hoping for, but if you’re dealing…
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Data privacy articles
GDPR: start asking for permission, or prepare to beg forgiveness
GDPR changes everything. Rather than tell you what you should be doing, we’re sharing our ten step action plan to make MarketOne’s marketing compliant.
The EU privacy directive: in praise of cookies
Cookies get a bad press, but they’re vital not just to us marketers, but to the customers who benefit in ways they don’t always…