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UCX articles

Summary image

Tackle sales teams ‘cherry picking’ leads and increase your ROMI on the spot

‘Cherry picking’ leads is an issue in many B2B sales teams and can affect both morale and performance. Check out our tips on reducing…

#B2B #BDR #lead management #sales alignment #Sales development #SDR #Teleservices #UCX
Read more
Summary image

Effective B2B Sales Development in a Work from Home world (S1, Ep8)

How do you continue selling effectively when face-to-face meetings are off the table and prospects are difficult or even impossible to reach because they…

#B2B #BDR #Sales development #SDR #UCX #Unified Customer Experience #WFH #Work from home
Read more
Summary image

The fundamentals of orchestrating your way to best in class Customer Experience

Are you looking to enable CX across the entire funnel? Bring together the different ingredients required with the Customer Journey Framework.

#B2B #Customer Experience #CX #UCX #Unified Customer Experience
Read more
Summary image

5 lessons B2B marketers can learn from Pokémon Go

It’s the craze that’s currently sweeping the world (July 2016). Getting people talking and hunting together. Maybe there’s something we can learn.

#B2B #UCX #User Experience #UX
Read more
Summary image

Why a simpler buyer journey gets better results

Beware over-complexification! Simplify your journey planning with our straightforward three-stage approach.  

#B2B #Buyer Journey #UCX
Read more
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