What Account-based Marketing (ABM) is – and what it’s not
Over 90% of B2B organizations say they are doing ABM today, but are they really? Read our in-depth guide to what account-based marketing is,…
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marketing alignment articles
How to Lead Score Like a Boss: Watch our session from B2B Ignite London
If you missed our session at B2B Ignite London, you can watch it here! Our own Mary Kleinsorgen and Gifford Morley-Fletcher have a totally…
Schneider Electric’s Model for Supercharging Sales and Marketing with Mandy Wallace (S1, Ep5)
Sales and Marketing alignment is more important than ever in 2020. Join us as Mandy Wallace, Head of Global Demand Generation for Schneider Electric, and…
Sales & Marketing Alignment in the time of Covid with John Steinert, CMO of TechTarget (S1, Ep3)
Listen as John Steinert, CMO of TechTarget, and Fred Ewald, CEO of MarketOne, join Enrico for an exploration of the implications of working from…
Forcing factor: Impact of Covid-19 on Sales and Marketing alignment
How have B2B Sales and Marketing leaders and their businesses adapted during the pandemic? We interviewed 30 of them to find out.