Every B2B marketer needs ABM – here’s why
Are you still trying to persuade your colleagues that ABM is what your business needs? Here are some useful facts and stats to help…
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marketing alignment articles
6 common ABM mistakes to avoid
So you’re thinking of investing in ABM? It’s well worth making sure you’re ready for the journey. Here are 6 pitfalls to avoid at…
Ending CMO and CIO rivalry to lead your business towards growth
OK, ‘rivalry’ is a strong term, but in B2B, when marketing and IT work together, wonderful things can happen. Here’s how…
What Account-based Marketing (ABM) is – and what it’s not
Over 90% of B2B organizations say they are doing ABM today, but are they really? Read our in-depth guide to what account-based marketing is,…
How to Lead Score Like a Boss: Watch our session from B2B Ignite London
If you missed our session at B2B Ignite London, you can watch it here! Our own Mary Kleinsorgen and Gifford Morley-Fletcher have a totally…
Schneider Electric’s Model for Supercharging Sales and Marketing with Mandy Wallace (S1, Ep5)
Sales and Marketing alignment is more important than ever in 2020. Join us as Mandy Wallace, Head of Global Demand Generation for Schneider Electric, and…
Sales & Marketing Alignment in the time of Covid with John Steinert, CMO of TechTarget (S1, Ep3)
Listen as John Steinert, CMO of TechTarget, and Fred Ewald, CEO of MarketOne, join Enrico for an exploration of the implications of working from…
Forcing factor: Impact of Covid-19 on Sales and Marketing alignment
How have B2B Sales and Marketing leaders and their businesses adapted during the pandemic? We interviewed 30 of them to find out.