Unsure about Marketing Attribution? Maybe Marketing Measurement is the solution
Attribution is key to tying revenue dollars to marketing activity, but is a full-blown, highly complex attribution model the only answer?
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- Challenges overview
- Transform our marketing
- Scale my team cost-effectively
- Use ABM to sell to accounts, not individuals
- Get a single view of my customers
- Generate sales ready leads, not MQLs!
- Get my events to start delivering a return
- Optimize my marketing automation
- Make my calling smarter
- Get lead scoring working properly
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