
Unsure about Marketing Attribution? Maybe Marketing Measurement is the solution
Attribution is key to tying revenue dollars to marketing activity, but is a full-blown, highly complex attribution model the only answer?
Attribution is key to tying revenue dollars to marketing activity, but is a full-blown, highly complex attribution model the only answer?
For centuries (well, years) B2B marketers have been seeking the elusive solution to attribution. Is their quest eternal?