What are you up against?
Getting alignment on what a lead actually is
If sales and marketing aren’t talking the same language you have a problem. Sales need to be clear on what they are prepared to accept. Marketing needs to carefully set expectations around what stage of the lead funnel a prospective customer is at – and what still needs to be done to progress and close.
Identifying and calling into the right accounts
Often companies just don’t know which verticals or accounts they should be calling into. There’s a slew of predictive tools on the market which promise to help identify those with high propensity to buy. Some are better than others – but none will work without a solid methodology to approach and convert.
Genuine prospects leaking out of the funnel…
A static web page can only do so much – and many would-be leads disappear from your site without trace unless engaged at the right time. Live chat teams can monitor digital body language and identify and engage prospects before they go, because they know they are more likely to respond. Which is perhaps why (in our experience) it is five times more effective than outbound calling activity.
Not penetrating key accounts?
Depending on the coverage model, sales will typically focus on working existing contacts. But how can you help them succeed? We use data and technology, closely integrated with your CRM, to open up new divisions, identify geographic markets, map the organization, and develop new contacts.
Squeeze some more out of the database?
Want more leads? Send more emails. Alternatively, safeguard your reputation and boost your numbers with a smarter, data-driven approach to email. Let us identify the optimal frequency – simultaneously looking for segments, based on profile, behaviour, ownership, that we can target with more nuanced, relevant communications. Less is sometimes more.
Removing website bottlenecks
Why spend more on paid-search or traffic generation if your website isn’t performing? We optimise your website, turning it into a demand-gen machine that converts in the best possible way: the right balance of content and data capture, making the process simple for prospects and powerful for you. We make sure you’re using every trick in the book.