27 March, 2014
On May 6th, Oracle’s Modern Marketing Tour arrives in Boston at the Sheraton Boston Hotel. MarketOne is excited to be sponsoring the event and of course we’ll be there on the day if you’d like to say hello.
Why are we taking part? Neil Wilson, Vice President Oracle Eloqua Global Alliance and Channels summarized it perfectly when we talked to him recently:
“The Modern Marketing Tour exists to define the latest value for marketing automation users around the globe.”
The day is free … Continue reading…
19 March, 2014
SAMANTHA CARAM, Program Manager, MarketOne International
I believe every marketer likes the idea of a big list. When success is measured by opens, clicks, responders, registrants and attendees, the natural inclination is to choose to target as many prospects as possible. This is where many marketing professionals can lose sight of what they are actually trying to accomplish. And that is to hit the one, all-important, number: qualified leads that will turn into business wins.
Everyone agrees that marketing should be measured, … Continue reading…