Latest News & Views
B2B Funnel Measurement Part 4: More key metrics and enabling measurement
17 May, 2013
MarketOne’s series of video interviews on B2B Funnel Measurement continues, and this time we thought we’d give you two for the price of one!
First, we have a follow-up to our last interview, with more of our partners outlining the key metrics they measure. Particularly interesting here is the variety of and variation in indicators between different businesses. There may be defined approaches out there, such as the Sirius Waterfall Model, but there … Continue reading…
B2B funnel measurement part 3: What are the key metrics that you measure?
15 April, 2013
In the third video in our series on B2B funnel measurement, we start to get into the ‘nitty-gritty’. We have established the ‘whys’ – that B2B Marketers are happy to ‘own a number’, and that measurement is crucial for monitoring and improving marketing performance – and we now move on to the ‘whats’.
This is … Continue reading…