Latest News & Views

Live Chat: does it generate leads?

STUART HAWE, Vice President, MarketOne International

Today’s technology buyers educate themselves via the web and often find themselves on your site looking for useful content. If you don’t reach out to them, many will disappear, never to be seen again. Some may reappear later at the RFP stage after they’ve researched the competition, but by then you’ve lost the opportunity to engage early in the buying cycle and along with it the ability to influence their evaluation process, and you may … Continue reading…

Canada Anti-Spam Legislation change around the corner

KAYLA FULFER, Digital Account Coordinator, MarketOne Digital

Canadians around the globe have been celebrating Canada’s ‘birthday’ on July 1 since 1867. This year Canada will be getting a special birthday present – a brand new law. Canada Anti-Spam Legislation (CASL), being passed on July 1, 2014, is aimed to help Canadians avoid spam, invasion of privacy, hacking and other electronic threats. While this is seen as a positive thing for most Canadians and their in-boxes, marketers who send email to Canadians have less … Continue reading…

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