6 August, 2014
DAWN AGUIAR, Business Director, MarketOne Digital
…doesn’t exist. Just as there isn’t a fast and easy way to lose weight or get rich, there is no secret formula for building pipeline, regardless of what some “marketing gurus” would have you believe. It takes hard work, perseverance, a blend of art and science, smart people, and good products. It may sound daunting, but this is good news for you. If there were a silver bullet for building pipeline, then anyone could do … Continue reading…
29 July, 2014
ENRICO BROSIO, Managing Director, MarketOne Europe
Digital Body Language can add another dimension to B2B tele-prospecting and cold calling
I was recently asked by a client about Eloqua Profiler and specifically how to leverage the Digital Body Language that is displayed through this tool for B2B tele-prospecting. What a great topic for a post, I thought. NB: I will assume everyone is familiar with both Eloqua Profiler and the term Digital Body Language (DBL).
The great thing about Profiler is … Continue reading…