Latest News & Views

Do you speak B2B Digital Body Language?

ENRICO BROSIO, Managing Director, MarketOne Europe

Digital Body Language can  add another dimension to B2B tele-prospecting and cold calling

I was recently asked by a client about Eloqua Profiler and specifically how to leverage the Digital Body Language that is displayed through this tool for B2B tele-prospecting. What a great topic for a post, I thought. NB: I will assume everyone is familiar with both Eloqua Profiler and the term Digital Body Language (DBL).

The great thing about Profiler is … Continue reading…

Live Chat: does it generate leads?

STUART HAWE, Vice President, MarketOne International

Today’s technology buyers educate themselves via the web and often find themselves on your site looking for useful content. If you don’t reach out to them, many will disappear, never to be seen again. Some may reappear later at the RFP stage after they’ve researched the competition, but by then you’ve lost the opportunity to engage early in the buying cycle and along with it the ability to influence their evaluation process, and you may … Continue reading…

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