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5 Lessons B2B Marketers Can Learn From Pokémon Go

DAWN AGUIAR, Sr. Director, Strategy and Analytics

I’ll admit it, I’m hooked. And no, I’m not a Millennial with fond memories of Saturday mornings watching Ash Ketchum and gang. I have a teenager who has loved Pokémon since she was old enough to count hit points, and we’re having a blast playing Pokémon Go together and comparing our Pokédexes.

Even if you’re not playing, there’s no way you could have missed the media storm that is Pokémon Go. It’s a truly worldwide phenomenon, … Continue reading…

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