12 October, 2016
JEFF WRIGHT, Director – Demand Center Practice
Most B2B marketers have looked at, tested and maybe even fully invested in predictive analytics. Few, however, have got the overall formula right. A predictive solution is only as good as the people, process and data used to implement it. If you want to get value for money, your predictive analytics strategy needs to be closely integrated with your outbound telemarketing efforts.
“Find in-market buyers now.”
“Use data and predictive analytics to increase sales.”
“Avoid wasting time … Continue reading…
5 October, 2016
It’s a jungle out there. Companies face constant data and information security threats, whether in the form of malware, phishing attacks, cyber criminal activities, or even human error – yet there are surprisingly few agencies prepared to implement the management processes that will guard against them.
MarketOne decided last year to embark on a project to implement ISO27001 across its global activities – a process that culminated in our successful certification on 5th October.
What does ISO27001 mean?
In short, it means peace … Continue reading…