Latest News & Views

Big Data Problem or a Big Problem with Data? Part I: The Issues

JEFF WRIGHT, Director – Demand Center Practice

The race to adopt the latest marketing technology has enthralled us. But in our excitement, there is a risk that we lose sight of what really makes it work – the data that underpins every new platform, tool or channel and drives true marketing success.

Supergraphics, such as the one compiled by Scott Brinker (below) are mesmerizing. Spend a moment looking at the wealth of technology available to B2B marketers and it’s easy to think … Continue reading…

MarketOne sponsors the 2016 SiriusDecisions Summit in Nashville

We recently took a vote and unanimously agreed that the 2015 SiriusDecisions summit was the best yet. So we’re delighted to be heading back to Nashville this year to cram our heads with more knowledge and hopefully squeeze in a night or two enjoying the country music scene with clients and partners (did someone mention Barenaked Ladies?).

This year’s event promises to be bigger and better than ever, with SiriusDecisions claiming the 2,500 delegates attending represent more than $20 billion in marketing, sales and product … Continue reading…

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