Latest News & Views

Modeling your B2B Sales Funnel: A Transactional Approach

PETER QUACKENBOS, Senior Manager of Database, Reporting and Analytics

When it comes to reporting, one of the most common requests we get in the marketing services business is to help the client visualize the current and historical status of their marketing and sales funnel. At first glance, this seems an easy request and many an Information Technology team have taken on this challenge, only to be stymied with the reality of the issue and some hidden complexities.

When thinking of your … Continue reading…

Thoughts from the SiriusDecisions Summit 2015 – it’s all about PEOPLE

DAWN AGUIAR, Business Director, Digital Consulting Practice

It’s the end of day 2 of the SiriusDecisions 2015 Summit, and my head is spinning. A little bit of information overload, a little bit of fatigue (this is a BIG hotel and convention center) and a lot of talking is taking its toll on this introvert. I’ve been trying to parse the information coming my way and distill it into something worth blogging about, and I’m realizing that the theme that keeps cropping … Continue reading…

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