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MarketOne Expands Sophisticated Analytics Offerings using Scribe iPaaS

Enterprise Marketers to Benefit From Advanced Customer and Campaign Analytics Services Built on Eloqua and Scribe Online

MarketOne International, a new breed of integrated demand-generation provider, has established a partnership with data integration leader Scribe Software to offer superior data-driven marketing and analytics services that improve campaign outcomes and provide advanced customer business intelligence to MarketOne’s clients.

Under the terms of the new agreement, MarketOne will use Scribe Online, the company’s cloud-based integration platform as a service (iPaaS), … Continue reading…

Modeling your B2B Sales Funnel: A Transactional Approach

PETER QUACKENBOS, Senior Manager of Database, Reporting and Analytics

When it comes to reporting, one of the most common requests we get in the marketing services business is to help the client visualize the current and historical status of their marketing and sales funnel. At first glance, this seems an easy request and many an Information Technology team have taken on this challenge, only to be stymied with the reality of the issue and some hidden complexities.

When thinking of your … Continue reading…

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