Create personalized, seamless “right time” experiences that convert prospects into loyal customers

In today’s complex B2B landscape, the traditional linear marketing funnel has given way to unpredictable, non-linear buying journeys. With buyers completing nearly 80% of their journey before engaging sales and companies struggling with 900+ disconnected applications, the challenge isn’t just data collection—it’s making sense of it all.

Our Customer Journey Orchestration framework harnesses the power of both first and third-party signals alongside AI to ensure every account and lead receives the right message through the right channel at precisely the right time.

Each stage features:

• Precise segment targeting: content and messaging adapted to each and every segment
• Channel-specific strategies: different segments will be suited to different channels
• Personalized messaging: messages can be highly defined, based on segment, 1^st and 3^rd party intent signals and direction of travel through the customer journey, and then scaled with GenAI
• Clear progression metrics: every buyer’s journey is different, but the Customer Journey Segmentation model provides a versatile reporting framework, enabling the tracking of individual contacts and whole buyer groups as they progress

Key Benefits:

1. Complete Coverage

• Every account and lead fits into a defined segment – none are left behind
• No opportunities slip through the cracks
• Clear next steps for every account and lead – each segment has defined entry, exit and progression criteria

2. Unified View

• Single customer view across touchpoints as well as overall account engagement view
• Coherent data integration
• Consistent messaging strategy

3. Activation Excellence

• Channel-specific engagement strategies
• Targeted content delivery
• Optimized timing and frequency
• Scaled with GenAI

The AI Factor: Powering signal-led CJO

Artificial intelligence transforms Customer Journey Orchestration from basic automation to intelligent, adaptive engagement. Our AI-enhanced approach:

• Detects meaningful patterns: identifies buying signals that humans might miss and distinguishes between casual research and serious purchase intent
• Delivers predictive intelligence: forecasts buyer journey progression, predicts optimal outreach timing, and identifies early buying signals before competitors
• Personalizes at scale: generates custom messaging variations, recommends optimal content based on research patterns, and determines ideal channel mix for each buyer
• Creates a self-improving system: continuously refines which signals correlate with conversions, optimizes channel allocation, and enhances personalization effectiveness

Through the power of AI, MarketOne’s CJO solution transforms raw data into strategic advantage, enabling true “right-time marketing” that was previously impossible through manual processes alone.

Intent: adding signals to your Customer Journey Segmentation

Incorporating intent signals into your Customer Journey Orchestration enables you to refine your focus to contacts with a higher in-market propensity and then to tailor your messaging more closely to their actual needs. For instance, in a recent campaign for a global leader in the testing and compliance industry, moving from a ‘greenfield’ to an intent-driven approach enabled MarketOne to generate more BDR qualified leads (BQLs) in one month than in the previous quarter.

Customer Journey Orchestration Helps You:

• Look at your data in a strategic yet actionable way
• Ensure comprehensive lead management
• Unify data sources for better decision-making
• Create and optimize customer journeys
• Deliver hyper-targeted messaging
• Apply the right demand programs
• Monitor and optimize performance

How does CJO fit into the the Demand Cycle?

Signal-Led Customer Journey Orchestration forms the intelligence hub of your entire demand generation engine, connecting seamlessly with other elements of MarketOne’s Demand Cycle approach. It provides the “when” and “how” that makes every other demand program more effective and measurable.