MarketOne’s partnership with Salesforce combines their market-leading CRM and Marketing Cloud with our global implementation expertise to help clients accelerate marketing maturity, improve funnel performance, and optimize GTM operations efficiency across your entire customer lifecycle.

The Challenge

Many modern B2B organizations invest heavily in Salesforce’s powerful technology but may struggle to maximize its potential across their customer lifecycle:

• Data silos undermine effectiveness: 86% of CMOs report missing revenue opportunities due to fragmented data and limited platform integration
• MarTech maturity gaps persist: Organizations often use only a fraction of their Salesforce investment, operating individual modules in isolation
• AI adoption lags behind potential: Teams lack expertise to leverage Agentforce, Einstein, and other AI capabilities for personalized customer experiences
• Global scale challenges execution: Consistent implementation across regions and business units requires specialized expertise and operational excellence

The bottom line: Without strategic integration and expert activation, Salesforce can easily become an expensive collection of underutilized tools rather than a unified revenue engine.

The MarketOne + Salesforce Solution

Signal-Led Customer Lifecycle Orchestration

We enable next-generation sales and marketing capability through advanced AI, data insights, and omnichannel orchestration that generate one-to-one interactions at scale while differentiating on innovation in competitive markets.

1. Signal-Driven Demand

• Real-time intent monitoring and dynamic response frameworks
• First-party and third-party signal integration across the customer journey
• Behavioral signal activation across digital touchpoints

2. Omnichannel Orchestration

• Seamless cross-channel customer journeys incorporating media and emerging channels
• Channel-specific AI optimization to maximize impact across the entire marketing mix
• Unified customer data platform engineering and delivery

3. AI-Powered Scale

• Generative AI for personalized content creation and campaign optimization
• Agentforce deployment for marketing operations and sales development
• Automated workflow optimization for efficient campaign management

Our Core Offerings

Professional Services & Platform Enablement

• MarTech Assessment & Strategy: Comprehensive evaluation of your Salesforce ecosystem with maturity roadmap development and consolidation recommendations
• Technical Implementation: SFMC configuration, Data Cloud setup, integration with existing systems, and seamless connection across your GTM technology stack
• User Enablement & Training: Team training, platform adoption programs, and ongoing support for global organizations

AI-Powered Marketing & Sales Development

Signal-led ABX and sales development programs leveraging Salesforce Marketing Cloud, Data Cloud, and Agentforce to create personalized customer experiences that drive conversions and accelerate pipeline velocity.

Digital Production & Engineering

End-to-end campaign production with 99.99% error-free execution across thousands of deployed customer journeys, supporting enterprise SFMC clients globally with our proprietary Beyond Email Accelerator methodology.

Ongoing Optimization & Innovation

Continuous performance improvement including Agentforce implementation, Einstein optimization, advanced attribution deployment, and integration with emerging Salesforce capabilities.

How we can help

Our Salesforce partnership is ideal for organizations that:

• Need platform consolidation & optimization: Your team wants to rationalize MarTech investments or requires a business case for Salesforce Marketing Cloud adoption
• Want AI-powered transformation: You’re ready to leverage Agentforce, Einstein, and conversational AI capabilities but need expert implementation guidance
• Require global scale & consistency: You need error-free execution across multiple regions with localized expertise and centralized governance
• Seek revenue performance focus: You want to move beyond “vanity metrics” to measurable business outcomes tied directly to technology utilization

 

Ready to transform your Salesforce investment into a unified revenue engine? Contact us to book an initial Salesforce assessment.