MarketOne and Openprise announce strategic partnership to accelerate AI-driven Ops for global B2B enterprises

MarketOne is delighted to announce a strategic partnership with Openprise, the AI and automation platform that makes your go-to-market (GTM) data smarter, to help enterprises unify GTM data, automate complex funnel operations and convert signals into measurable pipeline, faster. The collaboration combines Openprise’s AI-powered automation platform with MarketOne’s global execution and Ops advisory to deliver cleaner data, smarter processes and always‑on buyer engagement across regions.

Why this partnership matters now

Modern B2B go‑to‑market teams are hampered by fragmented data, inconsistent enrichment and limited visibility across technology silos – CRM, MAP, sales engagement and intent platforms – making it harder to prioritize accounts and orchestrate buying‑group journeys. The result is missed opportunities and revenue leakage. Together, MarketOne and Openprise are closing that gap with an integrated approach to data unification, process orchestration, and signal-driven engagement so GTM teams can trust their data, act on it in real time, and scale AI-powered operations across the funnel.

This announcement also advances MarketOne’s broader Global Alliance Strategy, which was formalized earlier this year to deepen collaboration with leading growth‑technology providers across data, orchestration, ABM and sales engagement.

What the partnership delivers

• AI-ready Data Foundation & Architecture – Enterprise‑grade solution powered by AI and automation to clean, connect and synchronize data across the GTM tech stack. Out‑of‑the‑box accelerators for enrichment, deduplication, standardization and governance to ensure your data is always AI-ready.
• Revenue Operations Optimization – Unified lead‑to‑account matching and intelligent routing to remove friction and accelerate time‑to‑revenue. Dynamic territory management and funnel automation adapt in real time as your data and teams evolve.
• Marketing & Sales Acceleration – Signal‑led scoring, buying‑group identification, precise segmentation and real‑time sync so teams engage the right buyers at the right moment.

Catalina Dobre, Vice President, Client Services and Global Alliances for MarketOne commented: “Our clients want trustworthy, orchestrated data powering every customer interaction. Openprise gives us the AI and automation engine to operationalize that at scale, while our teams design the processes that turn signal into predictable pipeline.”

John McKillop, Chief Revenue Officer at Openprise, added: “MarketOne brings global scale and deep Ops execution. Together, we help enterprises unify messy data silos, orchestrate their complex processes and move from fragmented funnels to signal‑driven growth—fast.”

Who benefits?

Organizations struggling with data quality, manual workflows, or disconnected GTM systems — and those implementing ABM/ABX at scale — will see immediate value from the joint offering. The partnership empowers GTM teams to eliminate manual data management, orchestrate AI-ready workflows, and drive measurable pipeline impact.

Get started

MarketOne and Openprise are offering an initial Ops data assessment to identify the fastest path to cleaner data, smarter routing and measurable pipeline impact. Contact us here to schedule a session.

About MarketOne International

MarketOne is a global B2B demand generation agency that helps enterprises accelerate growth through integrated strategy & planning, marketing automation, sales development, and data & analytics, turning upstream activity into quantifiable sales outcomes across North America, Europe and Asia‑Pacific.

About Openprise

Openprise makes your GTM data smarter with AI and automation. As the only AI and automation platform built for modern go-to-market teams, Openprise unifies your data silos, orchestrates your processes, and consolidates point solutions so Ops leaders can build smarter GTM data — your data, your way, your timeline. Fortune 500 companies and high-growth enterprises alike rely on Openprise and its partner ecosystem to unlock cleaner data, more efficient operations, and AI-ready pipelines. To learn more, visit www.openprisetech.com and follow us on LinkedIn, X, and Facebook.