Privacy and Permissions
The EU General Data Protection Regulation (GDPR)
GDPR increases individual rights, gives regulatory authorities further power and makes organizations more accountable. Don’t underestimate its impact on data-driven marketing.
Mitigate risk, minimize disruption
MarketOne has been running integrated, data-driven demand generation and customer engagement programs across the European Union for nearly 20 years.
With certified marketing automation consultants worldwide, we can help you navigate the complexity of GDPR and produce a practical plan to assess and then automate compliance.
We mitigate the risks and minimize disruption so that you can focus on building profitable customer relationships.
YOUR GDPR ACTION PLAN
- Assess your current data landscape for risks
- Review privacy policies and 3rd party agreements
- Analyze data assets and document process
- Audit and optimize marketing forms
- Manage subscriptions and permissions
- Design and build a preference center
- Run engagement programs to gather opt-ins
GDPR: the essential information
Any company collecting and using the personal data of EU citizens is bound by the regulation.
…whichever is greater. The penalties for non-compliance with GDPR can be severe.
You must be able to demonstrate compliance by this date. There is no transition period.
Take action now
Don't delay and put your business at risk. Get in touch and we can tell you more about the services we offer to help you comply with GDPR.
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GDPR should be viewed as an unmissable opportunity to do the right thing. It's essential as marketers that we do all we can to earn and retain the trust of our customers and prospects.