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MarketOne Japan develops data-driven ABM services with Tokyo Shoko Research

Date: 15 December 2017

Targeted account selection and high quality contact data are the foundations on which any effective Account Based Marketing (ABM) program is built.

In order to provide its B2B clients with the most effective outbound ABM programs, MarketOne has formed an alliance with Tokyo Shoko Research, Ltd. (TSR), the owner of the largest and most comprehensive corporate database in Japan.

Companies using MarketOne’s ABM service offering will now be able to work with TSR data to source contacts within existing target accounts, as well as identifying additional ‘lookalike’ accounts using advanced propensity modeling.

Rieko Yamada, Managing Director of MarketOne Japan comments: “We found many of the companies wanting to proactively approach and penetrate new accounts were stuck at first base: simply not knowing which companies to prioritize. Bringing TSR’s impressive data and analytic capabilities into an established ABM framework enables our clients to align sales and marketing stakeholders around a scalable, repeatable process that greatly enhances their chances of success.”

The new ABM solution, available in market from November 20th 2017, has been developed primarily for companies in the manufacturing, technology and information security sectors. MarketOne Japan is working with a growing ecosystem of local technology and content providers to provide a fully-managed ABM service, with further partnerships to be announced soon.

This is a summary of the original news announcement on our Japanese website.