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MarketOne sponsors SiriusDecisions Summit Europe: November 15th, 2012

Date: 7 November 2012

SUMMIT_2012_US Logo v00




On November 15th, 2012, the SiriusDecisions Summit rolls into London town, and MarketOne will be there as a sponsor. Described by a US attendee as ‘the Woodstock of b2b marketing and sales’, this is a don’t miss event for all businesses interested in keeping up with the latest sales and marketing insight. We’re looking forward to catching up with lots of clients there.

As at the US event earlier this year, top of the agenda will be the presentation of the new version of the Sirius Decisions Demand Waterfall. We got particularly excited when
we first saw this because it recognizes the importance of telemarketing in the new business process – both tele-qualification and tele-prospecting.

Spoiler alert: While we hope you get to see it presented live, Jeff Wright, our Director of Demand Center Consulting has written a very useful piece on the updated model for those that can’t attend – and those that have seen it and want to understand how it could apply to their organization.

The SiriusDecisions demand waterfall explained: part 1  introduces the new model while the part 2 of the article explains how it works in more detail and why it is so useful.

If you are planning to come to SiriusDecisions, please let us know and drop by our stand during your visit. We’ll be running a new survey there and you’ll have a chance to win a new Kindle Fire HD – just released in the UK.