MarketOne and Eloqua unite for APAC Demand Generation seminars
On 9th and 17th May 2012, MarketOne and Eloqua joined forces to deliver breakfast seminars to local marketers on embracing technology-enabled demand generation to drive revenue growth.
A strong turn out and excellent feedback for both the Singapore and Melbourne events provided evidence of the growing interest in marketing automation and integrated demand generation services in the region.
Fred Ewald, CEO of MarketOne International kicked off the seminar by looking at how demand generation has evolved due to the emergence of search, social media and the increasing importance of content. He explained how MarketOne is helping several clients migrate from a ‘push’ to a ‘pull’ marketing approach through the implementation of sophisticated lead nurturing programs to convert prospect interest into revenue. Greg Lui, APAC Regional Manager for Eloqua, then took the stage to demonstrate how the world’s leading marketing automation platform is evolving to keep pace with fast-changing buyer behaviour.
Warren Everitt, Managing Director of MarketOne ANZ then presented a case study illustrating MarketOne’s demand generation work for Intel, before Mark Sullivan, President of MarketOne, wrapped up with a summary of the company’s integrated demand generation services and reaffirmed the company’s ambition to be the leading global Certified Eloqua partner.