Back to full news list


MarketOne on the Virtual Stage at Forrester | SiriusDecisions Summit Europe

Date: 1 October 2020

Forrester | SiriusDecisions Summit Europe is taking place next week on 6th-7th October, and MarketOne is excited to be presenting along with Schneider Electric at this year’s summit. It will all be virtual of course, which will be an adventure for sure.

This year’s keynote from Amy Hayes and Steve Casey on anticipating buyers’ evolving expectations is exactly the challenge that we help our clients solve. We’re looking forward to hearing from Marketing and Sales leaders across Europe on how they’re addressing this accelerated change and adapting during these unprecedented times.

Then, please join us at 2:10 BST on Tuesday for our case study, Schneider Electric’s Always-on engagement strategy: scale globally in a decentralized organization. Creating an always-on engagement strategy for your customers based on a data-driven approach starts by segmenting your database and creating a communication blueprint. How to then build successful always-on programs that keeps your audience engaged during the various stages of the buyer journey? And how do you roll that out on a global scale in a decentralized organisation? What obstacles do you face from an organizational perspective? How to drive change management and manage multiple stakeholders in the organization? We’ll share how Schneider Electric is not only meeting these challenges, but exceeding their customer’s expectations.

Mandy Wallace, Head of Global Digital Demand Generation, Schneider Electric
Kalja Moolenaar, Marketing Strategist, MarketOne International

Don’t forget to stop by our virtual booth to hear about the latest and greatest at MarketOne, and learn how we can help you achieve your marketing and sales goals, too.

Can’t make the conference? Drop us a line and we’ll be happy to share the case study with you.

If you haven’t signed up yet, but would like to attend, you can find all the information you need on the Summit Website.