Back to full news list

industry updates

Sony wins an Eloqua Markie for the “Best European Lead Nurturing Program”

Date: 18 May 2012







The annual Eloqua Markie awards have become synonymous with marketing automation and Revenue Performance Management best practices.

But best practices shouldn’t be restricted by geographical boundaries. As Eloqua’s customer base grows, we’re hearing more and more about the achievements of marketers in Europe.

So, it was time to bring the Markie awards to Eloqua Experience Europe.

Best European Lead Nurturing Program: Sony Professional Solutions Europe

Sony Professional Solutions Europe (PSE) creates and supplies products, systems, and solutions to the business market – verticals include retail, transportation, and healthcare. Sony PSE created a sophisticated lead nurturing program targeted at the Videographer market, building specific content to match where these prospects were in the sales cycle.

The results were phenomenal and the approach is now being replicated across other Sony business units.