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Two key appointments take MarketOne’s Reporting and Analytics capabilities to the next level

Date: 5 May 2015

We’re thrilled to formally announce two key appointments to support the expansion of our Data, Reporting and Analytics suite of services.

Peter Quackenbos joins as Senior Manager of Database, Reporting and Analytics. T. Scott Clendaniel as Director of Marketing Sciences. They’ve actually both been with the company for some months already (time flies) but we thought it was high time we made a song and dance about it.

Peter and Scott have already been working on client projects and over the coming months will be introducing a range of packaged and bespoke services designed to help MarketOne clients establish or enhance their own Analytics Center of Excellence (ACE). Together, they will help clients align analytics strategy with business strategy; standardize their technologies, platforms and processes; and leverage state-of-the-art techniques, disciplines and best practices.

Fred Ewald, CEO of MarketOne International commented:

“I am unbelievably excited to be bringing together two innovative data and analytics leaders in Scott and Peter to help take our Data, Reporting and Analytics services to the next level. We’re going to help our clients get out of the data business and back into the business of marketing.”

Peter Quackenbos has over 20 years of expertise in database design for marketing analytics, data analysis and ETL systems. He has architected and developed MarketOne’s new integrated reporting platform, which incorporates a proprietary data connector to extract data from marketing automation and CRM systems on an automated basis.

Certified Data Scientist, Scott Clendaniel, is a specialist in advanced analytics, including predictive models and marketing attribution. Throughout his career he has achieved ROI targets of over 60% for fifty Fortune 500 companies, and was recently named to I-COM’s International Board of Directors for Data Science. Scott will help MarketOne clients use analytics to guide investment decisions, understand marketing attribution, and drive improvements in ROI within campaigns.

For further information, and the opportunity to access these extra-ordinarily huge brains, don’t hesitate to get in contact.