Your buyers are already 60% through their decision
Most B2B teams running an intent platform are acting on a fraction of the signal they pay for.
The 2026 State of the BDR study found that 90% of sales teams have the tools. The gap is in the 2% who act on them the way they were designed to work. This assessment tells you where you stand.
Take the assessment and receive your personalised Signal Readiness Report: a direct read on where your signal intelligence is working, where it is losing pipeline, and what to address first. Eighteen questions, five minutes, and a free one-hour review call with a MarketOne specialist to walk through your results.
What we assess
Six dimensions. One score.
The assessment evaluates your signal intelligence across the six areas that determine whether your platform spend converts to pipeline — and where the gaps are costing you deals.
01
Signal Coverage
Which signal types you are capturing across your buying universe: opportunity data, digital engagement, sales activity, conversation intelligence, customer success signals, and event data.
02
Data Quality
The accuracy and completeness of your first-party data foundation: website visitor identification, contact-to-account matching, marketing automation sophistication, and CRM data quality.
03
Intent Activation
Whether you are using third-party intent data, how you are segmenting and prioritising accounts with it, and whether you have a framework for measuring the return on that investment.
04
Orchestration
How signals translate into coordinated action: which use cases are live, whether accounts are formally prioritised before outreach reaches them, and how much of the signal-to-action flow runs automatically.
05
Measurement
Whether signal activity is connected to revenue outcomes — pipeline created, velocity, opportunity conversion — and whether you have the attribution framework to prove and improve programme ROI.
06
Alignment
Whether marketing and sales share the same signal data, agree on what a signal-qualified account looks like, and operate joint workflows for acting on that shared intelligence.
In return, you’ll receive:
- Your signal readiness score across all four dimensions
- A maturity rating with a clear explanation of what it means for your pipeline
- Specific recommendations prioritised by impact, not by effort
- A personalised 90-day roadmap based on your current state
- A free one-hour review call with a MarketOne specialist to discuss your results and next steps
Want to close the gap, not just measure it?
The assessment tells you where you stand. Signal-to-Action Activation is how you move. It is a fixed-scope engagement that configures the signal-to-action model for your ICP, stands up your first live plays, and leaves your team running a motion that connects platform investment to pipeline.