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Turn your signal stack into pipeline
Fixed scope, three tiers, priced like an outcome, not a day rate
Signal-to-Action Activation configures the signal-to-action model for your ICP, builds the first live plays in one segment, and leaves your team running a motion that connects platform investment to revenue.
Below: how each tier works, what Launch delivers in six weeks, and the numbers from one client’s first 90 days.
Signal
›
Action
›
Revenue
The offering
One framework. Three ways to put it to work.
Configured to each client, not rebuilt from scratch. That is why it ships in weeks and prices like an outcome.
Best place to start
Launch
Fixed scope · About 6 weeks · One segment
For teams with the signal stack in place but no signal-led motion running yet. Two plays live in one segment, team enabled, motion measurable before you commit further.
Optimize
Fixed scope · About 10–12 weeks · One region, full funnel
For teams whose signal-to-action pilot stalled, or never became a cross-funnel motion. Full play library rebuilt and running, with a two-week adoption clinic alongside your BDRs.
Scale
Fixed scope · About 16–20 weeks · Multi-region
For teams with a motion that works in one region and needs to run across many. Framework localised market by market, with train-the-trainer enablement and a revenue line the sponsor can point to.
Every engagement begins with the Signal Readiness and Activation Assessment. The fee credits in full to the build.
Launch in detail
Signal-to-action plays live in one segment, measurable, in six weeks.
You run 6sense, an SEP, a MAP and a CRM. The signal is there, but it does not decide who gets worked or with what. Launch configures the model to your ICP and personas, then stands up two plays in one segment. You see signal-led pipeline from a real motion before committing further.
1
Week 1
Assess
Signal Readiness and Activation Assessment: maturity scorecard, data quality read, integration map, 90-day roadmap. The fee credits to the build.
2
Weeks 2–3
Configure
Signal Intelligence Framework tuned to your ICP, personas and signals. Scoring and routing set up in 6sense, with write-back to the CRM.
3
Weeks 3–5
Build
Two signal-to-action plays live in one segment: phone, email, and LinkedIn cadences triggered by tier. Playbook included.
4
Week 6
Enable
One team enabled on the plays and the prescribed action per tier. The motion is running when we step back.
✓
Outcome. Signal-to-action plays live in one segment, measurable, in six weeks.
The return on Launch — per 100 in-scope accounts
Proof point
100 buying-group qualified leads. $15M–$25M in pipeline. 90 days.
Global colocation and infrastructure provider · Signal-led outbound programme · 1,850 targeted accounts
Where every engagement starts
The Assessment comes first. The fee credits to the build.
Before we configure anything, we run the Signal Readiness and Activation Assessment: a structured diagnostic that produces a signal maturity scorecard, a data quality read, an integration map, and a prioritised 90-day roadmap.
If you have already completed the self-serve assessment, your results inform where we start.
Request a conversation
A 45-minute session with a signal practitioner.
We will review your current signal stack, identify the highest-impact gaps, and map a specific 90-day activation plan.
No slide deck. No sales pitch. A working session with someone who has done this before.
