Events

Achieving CX Excellence: Watch our session from B2B Ignite USA

Back to full article list

Miss our speaker session at B2B Ignite USA?

Have no fear, the video is here!

In their session as part of the Customer Experience track at B2B Ignite USA, ‘Orchestrating your way to Global CX Excellence’, Shaun Ma, Director of Strategic Advisory and Jenny Comisford, Marketing and Technology Strategist, address the (un)predictability of human behavior and present practical, achievable ways to deliver meaningful transformation and achieve world-class Customer Experience.

Key takeaways include:

  • How to manage non-linear, complex purchasing decisions using machine learning
  • Making Single View of Customer work for you – key focus areas and how to achieve rapid implementation
  • Enabling cross-channel orchestration on all customer touchpoints – it’s less work than you may think!