The $10 Million Opportunity Hiding in Your PLG Database
If your company runs a product-led growth motion, there’s likely a multi-million dollar revenue opportunity sitting untapped in your database. The challenge? Those millions of freemium users are siloed from your sales team, difficult to enrich at scale, and nearly impossible to convert into enterprise opportunities. In this webinar, MarketOne’s Mike Turcotte and Ed King, CEO of Openprise, break down how to turn unknown PLG users into sales-ready enterprise cohorts—and why even a 0.1% conversion lift could generate $10 million in new revenue for a company with a million-record database.
Why Most Companies Struggle with PLG-to-Enterprise Conversion
The problem isn’t lack of interest from users—it’s the fundamental disconnect between how PLG and enterprise sales motions operate. Product data lives in warehouses. Sales data lives in Salesforce. Marketing automation platforms charge per record, making it prohibitively expensive to enrich millions of freemium signups. And while PLG focuses on individual users (often with Gmail addresses), enterprise sales needs to see complete buying committees and account fit.
The Framework That Works
Ed and Mike walk through a proven 5-step mechanized funnel that solves these challenges:
- Identity Resolution – Turning “user@gmail.com” into real people at real companies
- Company Cohorting – Grouping users by domain to reveal account-level patterns
- Buying Group Cohorting – Using AI to identify decision-makers vs. influencers
- Cohort Scoring – Combining product usage, marketing engagement, and intent signals
- Revenue Actions – Packaging complete, sales-ready cohorts with context
Real Results: The Vimeo Story
The session includes a detailed case study of how Vimeo transitioned from a B2C business to enterprise software, connecting hundreds of millions of siloed product records to their sales motion. By building a “Data Bridge” with Openprise, they automated what used to be manual analyst work, creating enriched, enterprise-ready cohorts that SDRs could actually work.
Ready to Calculate Your Opportunity?
Whether you’re sitting on millions of freemium users or just starting to think about connecting PLG and enterprise motions, this webinar provides a practical roadmap from planning through optimization. Watch now to see how companies are turning database drag into revenue drivers.
